Startup And New Venture Management by Pushkar Aurangabadkar, Supriya Singhj
Book Summary:
Entrepreneurship plays a very important role in the overall growth and development of an economy as well in society. With the effective and efficient execution of entrepreneurship, common social and economic issues are taken care of without the special participation of any government activities. Generation of revenues, potential employment opportunities and the betterment in the standard of living are just a few advantages of entrepreneurship. This is the main reason why the developing nations across the globe have started promoting entrepreneurship.
This book is focused more on establishment of startup entrepreneurs. It answers almost all the concerns that a startup may have before starting a new venture. This book is primarily structured in a style to be helpful for MBA students studying under University of Pune. However, it is equally helpful to anyone who intends to start his own enterprise and execute a successful entrepreneurship.
This book has been written as per the Syllabus prescribed for M.B.A. Semester III by the University of Pune made effective from July 2014. We are sure that this book will be of immense use to the students from the view point of their examination and will help them to enhance their knowledge.
Audience of the Book :
This book Useful for MBA students.
Table of Contents:
1. Introduction to Entrepreneurship
2. Opportunity Identification and Entry Strategies
3. Small Enterprises and Project Report
4. Role of Support Institutions and Laws Governing SSIs
5. Case Studies
6. Multiple Choice Questions
7. Questions From Previous Examination Papers
