Principles Of Marketing (For Delhi University) by J. P. Mahajan, Anupama Mahajan
Book Summary:
Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.
Audience of the Book :
This book Useful for B.Com, M.Com & MBA students.
Sailent Feature:
1. Provides exhaustive coverage of all topics in the syllabus
2. Uses analytical framework to explain complexities of marketing issues
3. Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies
4. Incorporates Review Questions, University Examination Questions and Projects
Table of Contents:
1. Introduction to Marketing
2. Marketing Mix
3. Marketing Environment
4. Consumer Behaviour
5. Market Segmentation, Targeting and Positioning
6. Product Concepts
7. New Product Development and Product Life Cycle
8. Pricing
9. Promotion
10. Tools of Promotion
11. Marketing Channels & Distribution Logistic
12. Wholesaling and Retailing
13. Rural Marketing & Changing Retail Scenario in India
14. Recent Issues and Developments/Trends in Marketing
