Mastering Commercial Applications Part-II For Class - X by Sandeep Dutta, Debabratta G. Saha
Book Summary:
The paper ICSE Commercial Applications is a combination of various subjects, like Financial and Cost Accounting, Marketing, Human Resource Management, Environmental Studies, Economics and to a certain extent Psychology. The question format not only calls for an in depth knowledge of the content but also application of such knowledge and the same is tested by setting two case studies related questions covering the various aspects of the syllabus.
Presenting the subject matter of Commercial Applications at the secondary level to the young and impressionable minds is indeed challenging. Moreover, the available text books fall short of providing the latest examples and inputs on various topics including legal updates and appropriate case studies. We, as teachers of the subject for so many years, were eagerly waiting for a full proof text book on the relevant paper. Inspired by our senior colleagues, subject experts and many of our ex-students, we finally decided to write a new age text book on Commercial Applications. It is our humble attempt to present the subject in a manner that is interesting and scoring.
Audience of the Book :
This book Useful for Class X Students.
Table of Content:
1. Market and Marketing
2. Marketing Mix
3. Product
4. Price
5. Place
6. Promotion
7. Advertising and Brand Promotion
8. Sales and Selling Process
9. Generally Accepted Accounting Principles: GAAP
10. Financial Accounting and Reporting
11. Banking
12. Basic Cost Concepts
13. Human Resources: Understanding its Role and Importance
14. Human Resources: Recruitment, Selection & Training
15. Public Relations
16. Issues of the Environment
17. Consumer Education and Awareness
18. Community Participation and Public Awareness
Some More Case Studies
Project work
ICSE Specimen Paper 2014 (Solved)
Model Test Paper (Solved)
Model Test Papers 1 to 3 (Unsolved)
ICSE Examination Papers 2013 and 2014 (Solved)
