Mass Communication Concepts And Processes by Prof. (Dr.) Dilip Kumar
Book Summary:
This book comprise of six units. First unit of this book explains the meaning and significance of Mass Communication. This unit will explain the concept of mass culture, and the different forms of mass communications or mass media in our society. The second unit will present an interface between the intrapersonal communication and mass communication. Third unit of the book discuss the functions of mass communication and the impact or influence of Mass Communication on the society. The fourth unit will discuss in detail the different theories of mass communication. Main emphasis in this unit is on the Fred Siebert, Theodore Peterson & Wilbur, Schramm's four major theories of press. The fifth unit will focus on the various tools or the media of mass communication. The sixth unit will analyze the effect of mass communication on the modern society. This last unit will present an overview of the print media in India.
Audience of the Book :
This book Useful for BBA,MBA Student.
Table of Content:
Unit I: Mass Communication
Unit II: Mass Communication And Other Forms Of Mass Communication
Unit III: Functions And Models Of Mass Communication
Unit IV: Theories Of Mass Communication Objectives
Unit V:Tools Of Mass Communication Objectives
Unit VI:Journalism And Mass Communication Mass Media And Modern Society
Unit VII:Theory Of Media And Society
