Managerial Economics

This well-known book on the subject has stood the test of time for the last 35 years because of the quality of presentation of its text. It has become students’ favourite as it provides the latest theories, thoughts and applications on the subject with timely revisions to stay up-to-date all the time. Since its first edition, it has provided complete, comprehensive and authentic text on micro and macro aspects of managerial economics. It has now been revised thoroughly with added interpretations of economic theories and concepts and their application to managerial decisions.

‘Derivation of Demand Curve with Changing Marginal Utility of Money’, and ‘Why Demand Curve Slopes Downward to Right’

‘Expansion Path of Production’ and ‘Equilibrium of Multi-plant Monopoly’

‘Theory of Interest Rate Determination’ and ‘Monetary Sector Equilibrium’

‘Current Foreign Trade Policy of India’ and ‘Current Role of the IMF’

‘Monetary Policy’ and ‘Current Scenario of CSR in India

1. Nature and Scope of Managerial Economics
2. Objectives of Business Firms
3. Some Fundamental Concepts and Business Decision Rules
4. Basic Tools of Economic Analysis and Optimization Techniques
5. Method of Estimating a Function: The Regression Technique
6. Analysis of Consumer Demand
7. Analysis of Market Demand
8. Elasticity of Demand
9. Demand Forecasting
10. Theory of Production
11. Theory of Cost and Break-Even Analysis
12. Linear Programming
13. Market Structure and Pricing Decisions
14. Price and Output Determination under Perfect Competition
15. Price and Output Determination under Monopoly
16. Price and Output Determination under Monopolistic Competition
17. Price and Output Determination under Oligopoly
18. Game Theory and Strategic Behaviour of Oligopoly Firms
19. Alternative Theories of the Firm
20. Pricing Strategies and Practices
21. Capital Budgeting and Investment Decisions under Certainty
22. Investment Decisions under Risk and Uncertainty
23. Macroeconomics: Definition, Nature, Scope and Importance
24. Circular Flow Model of the Economy
25. National Income: Concept and Measurement
26. Theory of National Income Determination
27. Monetary Sector of the Economy
28. IS-LM Model of the Economy: The General Equilibrium Model
29. Modern Theories of Economic Growth
30. Business Cycles and Control Measures
31. Theories of Inflation and Control Measures
32. Changing International Business Environment
33. Theories of Foreign Trade
34. Foreign Trade Policy: Free Trade vs. Trade Control
35. Determination of Foreign Exchange Rate
36. Balance of Payments: Meaning, Measurement and Adjustment
37. International Monetary System
38. Government's Role in the Economy
39. Monetary Policy
40. Fiscal Policy
41. Industrial Policy of India