DECODE Social Media Analytics For SPPU 15 Course (BE - II - IT - 414464D)

The importance of Social Media Analytics is well known in various engineering fields. Overwhelming response to my books on various subjects inspired me to write this book. The book is structured to cover the key aspects of the subject Social Media Analytics. Morevover, my own journey of 19 years working in different corporates and an academic institute, has become instrumental to provide an insight on this subject.

The book uses plain, lucid language to explain fundamentals of this subject. The book provides logical method of explaining various complicated concepts and stepwise methods to explain the important topics. Each chapter is well supported with necessary illustrations, practical examples and solved problems. All the chapters in the book are arranged in a proper sequence that permits each topic to build upon earlier studies. Each chapter is well supported with necessary ilustrations and practical examples. All care has been taken to make students comfortable in understanding the basic concepts of the subject.

UNIT I Analytics in Social Media and Types of Analytics Tools

UNIT II Visualizing Social Networks)

UNIT III Text Mining in Social Networks

UNIT IV Network Measures

UNIT V Behavior Analytics

UNIT VI Case Study