This book offers a number of important Case Studies culled from various areas of management. Being a collaborative effort, it has contributions from many eminent academics as well as industry consultants and researchers. The cases presented encompass a broad spectrum of issues of current interest to the corporate world, such as corporate social responsibility, supply chain management, corporate governance, branding and communication, leadership, mergers and acquisitions, and entrepreneurship.
The text is organized into four parts. The first part covers the domain of marketing. It discusses in detail the marketing, branding and communication strategies of organizations such as Vodafone, Raymond, LG and the Indian Premier League. The second part deals with human resources. It elucidates the strategies and practices of organizations, especially HCL, Tata Motors and BSNL, in terms of their attitudes towards learning, employees and customers. The third part focuses on the area of finance. This part includes cases on the pre- and post-merger valuation of the Tata Corus merger deal and the share prices of Ranbaxy. Finally, the fourth part is devoted to cases on general management topics such as non-performing assets in the Indian banking industry, the international business strategy of Infosys, and the city bus service of Indore.
This book, containing a wealth of information, is designed primarily for students of management. In addition, it should prove immensely valuable for practising managers.
