Business Entrepreneurship

An entrepreneur is a person who has possession of an enterprise, or venture, and assumes significant accountability for the inherent risks and the outcome. It is an ambitious leader who combines land, labour, and capital to create and market new goods or services. Entrepreneurship is the practice of starting new organisations or revitalising mature organisations, particularly new businesses generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking, as a vast majority of new businesses fail. Entrepreneurship today is considered to be one of the main requirements for the economic development of a nation.

It is with this view in mind that the study of entrepreneurship has taken great significance today. This book on Business Entrepreneurship would help the student to become aware of almost all aspects of entrepreneurship and lend a hand in becoming an entrepreneur in the near future.

This book is written as per the revised syllabus prescribed for S.Y.B.Com. students, by the University of Pune from June, 2013. The authors have tried their level best to ensure that all the points have been covered as per the prescribed syllabus. The authors also hope that this book will definitely help in meeting the growing requirements of the students of Commerce.

TERM I

1. Entrepreneur and Entrepreneurship

2. Study of Biographies of Entrepreneurs (Co-operatives Sector)

3. Creativity and Innovation

4. Business Ethics and Social Responsibility of Business

TERM II

5. Group Entrepreneurship

6. Various Entrepreneurial Opportunities

7. Franchising

8. Challenges in Entrepreneurship Development