Business Economics (Micro) / (Micro Economic Analysis)

It is a matter of joy to present this book in Business Economics (Micro)/(Micro Economic Analysis) to the students of BBA and BBM (IB) Semester I. It is an attempt to apply economic analysis in the formulation of business policies. The language, methods and techniques of economic analysis have been presented in a simple and lucid manner. An effort has been made to enhance clarity through suitable tables, figures (diagrams) and towards the end an overview of case studies.

1. Business Economics

2. Demand Analysis

3. Supply Analysis

4. Cost Analysis

5. Pricing under Various Market Conditions

6. Factor Pricing Distribution

Case Studies Approach

Question Papers