Agriculture Extension and Mass Communication

Information flow in farmers through traditional and ICT application is important through. It provided knowledge of new and advanced agricultural technology to them. Radio is the most used mass media source for farm information by the farmers relative to television, print and telephone. The major constraints to use of mass media for farm information include; lack and inconsistent supply of power, financial constraints, language barrier and time of programme presentation. The use of ICT for farm information is extremely low as it is basically limited to radio broadcast. Sustainable, application of ICT to agricultural technology transfer in India can be realized when such issues as erratic and inconsistent power supply, enhancement of farmers knowledge of and access to telephone and internet facilities, sponsorship of agriculture radio and television programmes in the local languages by NGOs and others, and adequate funding of extension organization to enable them acquire ICT components, are sufficiently addressed. The aim for writing this book is to present various means of mass communication which can easily reach to the farmers with the help of NGOs and KVKs.

1. Agriculture Extension 
2. Communication 
3. Mass Communication in Agriculture 
4. Communication Systems for Agriculture Extension 
5. Journalism and Mass Communication 
6. Radio and Mass Communication 
7. Mass Communication and Television
8. Mass Communication: Films
9. ICTs: Digital Opportunities: New Media
10. Internet and Mass Communication 
11. Web Design Methodology 
12. Knowledge Management Processes and ICT Tools
13. e-Marketing for Farmer's Prosperity